Elisabeth Stray Pedersen wanted a flexible system for her studio, pop ups and shows to showcase their collections.
To save space and to reduce the impact of transport the system needed to be able to be fully dismantled when not in use.
ESP Oslo
Didrik Fageraas

Raw and untreaded materials have be chosen to contrast with and create a visual expression to complement the quality of the garments.

The creased repurposed photo studio paper creates a soft backdrop for the logotype and allows for flexibility in colour and materiallity for future exhibtions.